Brittle Skillet

Sparks of passion and items of interest.

Posts Tagged ‘Publicity

Lunar Gaffiti: Your Logo or Domain Name on the Moon

with 2 comments

Unbelievable! No, I take that back. Of course this is happening. Of course there are people willing to spend a minimum of $46,000 to put their logo, domain name, or memorial on the surface of the moon. What?

AngecySpy from alerted me to this baffling phenomenon. There are (at least) two things wrong with this prospect. The first is that this is astro-pollution, as far as I can tell. And the second is the waste: time, money, and effect. Perhaps that totals four things wrong with the undertaking.

The technology that does the deed is referred to as “Shadow Shaping” and it makes ridges in the lunar surface using robots. The environmental pollution seems potentially enormous, no?

Inventory of waste: the material to make the robots (eventually they will become scrap), the rockets of some sort to get the robots up there (more eventual scrap), and the fuel involved in transport. Add to that the wasted time (clearly my opinion) involved in the creation and execution of said project. These engineers could be making something less polluting, perhaps even pollution reducing.

I don’t know about you, but my group of friends and family does not include anyone with $46,000 available for moon etching — as far as I’m aware. And finally, what effect of value do the representative ridges achieve? How will anyone see the ridges for them to create an effect, unless of course the viewer is doing a little sightseeing while space traveling?

Maybe I’m missing something, but moon etching strikes me as a ridiculously wasteful, self-aggrandizing exercise for folks with more money than sense. This opportunity is being brought to us by a company called Moon Publicity. So the natural question is, who (or what) is receiving the publicized message? Creepy.

© Julie Pierce and Brittle Skillet, 2009-2011.


Written by Julie Pierce

July 21, 2009 at 7:18 pm